Most people think, that money is the strongest motivation on how to build loyal employees. But this is not the truth.


Who is a loyal employee?

A loyal employee is aligned with the organization’s goals, mission and values. Loyal employees are assets to organizations because they are the most productive and focused employees.

Loyal employees are stronger producers in their roles because they care about the results and outcomes of the organization and support the owners and leaders. They want to work hard and will typically go the extra mile to help the company reach their goals.

How can we build employee loyalty?

  1. Listen to your employees

When it comes to customers, businesses know that listening is critical to retaining buyers and propelling growth. When it comes to employees, the same holds true. Employees want to be heard as much as clients, and listening to what they have to say may be more than an eye-opening experience. It could mean progress and innovation.

Employees who know they are heard are more engaged and productive. When staff members have a voice, they’re willing to use it. Besides that you need to know what your employee needs are.

  1. Offer incentives and choices

Offering employees a choice goes a long way to a happier and trusted relationship. Giving people a choice of how, when and where they can do their work shows an element of trust on your side, creating greater employee satisfaction.

Offering incentives for higher sales targets or better customer service will encourage employees to try harder. Based on recent research, it’s critical – now more than ever – to keep employees motivated. After all, the job market is competitive, and you have goals to achieve. If you want your staff to use your incentive programs, it’s crucial to make sure your employees care about the rewards you’re offering.

You will understand it better with an example. A salon owner, who wants to build loyal employees, can motivate them to offer better service by giving them a monthly bonus based upon productivity, goal achievement or even offered customer service quality. If, however, as we said above, they are not financially ready for something like that, he could alternatively offer them:

  • internal points” based on the Quality Evaluation for each employee. In the quality assessment, they will monitor skills such as quality services, speed, cooperation, training, etc. and give feedback on them.
  • specific services as a gift for a friend or family member. In this way, an indirect advertisement to a wider audience, is achieved, as well.
  • partnerships with neighborhood stores in favor of their employees (i.e. a discount).
  1. Show appreciation

Show appreciation for your team by recognizing their talents, hard work, and the value they bring to your company. Doing so will give individual employees a boost while helping your company as a whole by increasing productivity and making for a better work culture people will want to be a part of.

Find ways to let your employees know that you appreciate their work. If you have room for it in your budget, financial rewards can also be a great way to acknowledge employees, but it is certainly not the only way. Treat people as individuals with career goals to achieve, not workers with functions to fulfill.

  1. Invest in their training

Like it or not, your team will be a turnover risk if they’re not growing. Think about how frustrating parts of your career have been when you feel stagnated. Doing the same thing for multiple years can get old, as well as an ongoing boring and repetitive work. Challenges and new opportunities capture the imagination and excite people. They can either find those on the job with you, or they’ll eventually look elsewhere.

Arrange to send employees on regular training courses that will allow them to do their jobs better and smarter or move up to a higher position. Ensure that people in higher ranks are also suitably trained to inspire an encourage and not feel as if their job positions are being jeopardised.

A typical example is promoting an employee to store manager or Customer Service Manager. Alternatively, you can invest in upskilling your team, as it is discussed below.


Improving your own business will create loyal employees and consequently creating loyal employees will improve your business. Is a vicious circle, which is necessary for every business!

And if you are still wondering: “But why should I do all this?”, the answer is simple and is given by Sharon Swift, with his characteristic phrase: “Happy employees equal happy customers”.

If you want to receive more training and support in Organizational Psychology you can contact us at [email protected] , call us at 693 7593 018 or or book a free consultation.