Statistics and financial indicators are the most important information, that a salon needs to know both for the present and for the future. It is also important to know where a business stands compared to the competition. Below we will examine two of the main indicators we need to monitor, visits and clientele, as well as the average of the market for the first nine months of 2022 compared to the same period of 2019.

Customers Visits

As “customer visits” we define the number of times that we have provided any services or that we have sold any retail.

The Average visits in the first nine months of 2022 decreased 15% compared to 2019.

The decrease of visits occurred due to the health crisis. The previous two years have affected customers and the way businesses operated changed (There was a limit of people, that were allowed to be in a salon for example, customers had to book an appointment  etc.)

Clientele

As clientele we define the name list of customers, that have been served during a specific time of period, which we want to examine.

The Average of the female clientele for the first nine months of 2022 decreased -0,5% compared to 2019.

That means, that the female clientele remains the same. The goal is to increase it, as much as possible, and visits as well, as women are more profitable than men for a salon.

Following the female clientele, we have to see the color clientele. The average color clientele has increased 7%compared to the same period of 2019.

Increasing color clientele is extremely important. Coloration is the one of the basic services for salon turnover and profitability. Also, it leads to repeater customers, loyal customers, and perfect advertising for your business.

For more information concerning the financial analysis of your salon and market averages you can contact us at [email protected].

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