Marketing tips for Hair Salons – How to get your salon higher on Google search.
It goes without saying for your salon the importance to be visible in search results of google. Before you look for any other marketing ideas, make sure that it appears in search.
Salon Web site
If you don’t have one, you need to get one! Facebook page is not enough. It is really easy and cheap to get a salon web site. If you have the money, of course you can get an agency to create a unique web site for your salon. Otherwise, there are great and low-cost website builders available for salons you can easily create one yourself.
How does Google choose which websites too show at the top of the search result page?
Google uses algorithms, which are kept secret, to analyze the web and decide which site will appear and of course in which order (ranking). We know though, with certainty what makes the difference to each website.
You should always have in mind the basic principle of google, which is: “Google’s mission is to organize the world’s information and make it universally accessible and useful”. An other basic principle of google is “relevance”. Google ranking system is designed to find the most relevant and useful result that will help users to find exactly what they are looking for.
Get your salon registered with all details at the biggest search engines.
Google may be the most used search engine, but there are other search engines too, such as Bing, Yahoo, Apple maps etc. All search engines work in similar way as google.
Let’s see how you will achieve climbing to the Top of search results
- Determine the words you want to compete for
Narrow the competition and relevance of broad keywords to include local elements and more specific services. For example: instead of “Salon services”, you can use “Athens Salon Services” or “Take care of your hair while you take a mani-pedi”.
- Optimize your website for your Focus keywords
Each website page needs to have the following elements, which will contain at least one key-word in bold:
- Page title (up to 70 characters)
- Description (up to 150 characters)
- Title Text (break up main content by describing it)
- Alt text (every image needs a title)
Build your website, while remembering you are still talking to humans. Make your strategy user-friendly and work your keywords in naturally while being mindful not to overload any page.
- Develop an ongoing website strategy
Support your primary pages with layers of supporting content pages. Link these pages to the appropriate primary page to pass additional keyword authority.
- Implement a Blog strategy
Every new article you publish counts as a new indexed page on your website and the articles can also be promoted and distributed socially to drive additional traffic to your site.
Blog articles are meant to be casual and brief, keep them that way. 700 words should be plenty for most articles, get to the point, break up your content with bold points and imagery.
(read the article about “The importance of Marketing and some tips for your business“)
If you want to find out more about how to promote your salon through google contact us.