Female Entrepreneurship: In which ways women leaders in the beauty industry can enhance their business efficiency. Women have shown during the past decades that they are more than capable of running their own businesses. The professional beauty services industry is a female dominant field of work with a very strong female influence. Women leaders in the industry are mostly extravert and personable. Leaders and entrepreneurs of this personality type, prioritize people and values at a great extent and are interested in reaching win-win relationships and outcomes. They are sociable, empathetic of others’ feelings, team players, motivators, and harmonizers.

With the right strategy, data and action plan women are capable of leadership excellence. In this article we will explore ways in which women leaders in the beauty industry can enhance their business efficiency.

Organization, planning and time management

Women leaders in the beauty industry usually strongly participate as service providers themselves during the day. This leaves minimum time for strategic planning and organization. The use of technology and software applications can save a lot of time and enhance decision making.

The professional beauty service industry is all about people so exchange of information between members is essential. Monthly meetings and one-on-one informal “check-ins” are very useful so that everyone is “in the loop”. The team should understand the company goals and priorities. Share roles to each team member according to their preferences and strengths and set clear outcome expectations.

It is of upmost importance to reserve time once a month to meet with your financial advisor or consultant to deep dive into the financial figures and to adapt your action plan and be proactive. A data management software is a tool that every successful entrepreneur should invest in so that data analysis and key performance indicators can be calculated.

Analyze the market

No one really needs to “invent the wheel” anymore. By studying the marketplace, we can easily find ideas and innovation which are inspiring and applicable. To be successful you can’t be afraid to study and learn from the market.

Market analysis doesn’t only mean investigating products, services, price lists, social media promotion and digital marketing but also experiencing the service and organization structure of a salon. Make it a priority to be a customer in someone else’s salon occasionally!

Unique Selling Proposition

Find your unique selling proposition and make it the pillar of your promotional campaign. A unique selling proposition is the company’s characteristic, value or service that stands out amongst the rest of the competition in the area.

Stay Focused

When dealing with people all day the hardest thing to do is to stay focused on the rules, procedures, and goals you have set for your company and team as a leader. Don’t get discouraged when things don’t seem to be heading in the direction you would like them to. It takes time to grow your business. Stay focused on your goals and ask for help if you feel you need it.

Provide excellent customer service

There are many successful businesses, that forget that providing great customer service is important. By meeting and even exceeding a customer’s expectations we create fidelity and word of mouth advertising. Research has shown that 8 out of 10 customers leave an organization because they felt that their needs were not personalized and 7 out of 10 customers would pay more for enhanced customer service.

Be consistent

Consistency is a key component to making money in business. You have to keep doing what is necessary to be successful day in and day out. This will create long-term positive habits that will help to succeed in the long run. It is important to set up rules and procedures that will assist in being consistent.

STATISTICS AND CONCLUSION

According to research, approximately 20% of businesses fail during the first two years of opening, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more.

Be smart and do the best for the future of your Salon! We are here to help you with our knowledge, our experience and the right tools according to your needs!

 

At Salon Proactive, specializing in the beauty services industry, we help companies grow through best practices and tips for hair salon management that works. For more information, contact us at www.salonproactive.com or book a free consultation.